Social Responsibility in the Work Environment
Respect for human and labor rights is the basis of employee oriented CSR activities. In addition to the obligations already prescribed by law and the protection of fundamental rights of employees, social responsibility in this area also involves additional companies’ engagement in improving the various aspects of relationships with this important stakeholder group, such as investing in personal and professional growth and supporting the balance between business and private commitments.
An ethical company is the one that guarantees everyone equal opportunities in employment, promotion and professional development, avoiding discriminatory practices and favors expertise and equality; it supports the right of workers to form a trade union and promotes social dialogue, provides adequate safety and health at work measures. In addition to that, in order to retain its employees and attract qualified quality personnel, the company provides additional benefits, takes care of clear and transparent communication and provides information in a timely manner to its employees. Furthermore, the company regularly realises questionnaires on the employees’ contentment and uses the information to further develop and advance working conditions.
Many companies realized that the key to gaining and retaining competitive advantage on the market is in development of intellectual capital, therefore they are constantly investing in various educational programs and trainings for their employees.
Modern human resource management concepts are therefore based on new models, such as consulting and employee involvement, motivating work environment, contentment and well-being of employees embodied in inciting a balance between business and private commitments.